Christian Schools Sports Association
Branding Evolution
The Christian Schools Sports Association (CSSA) approached Handle Branding during the development of their new website, recognising that their existing identity no longer captured the energy, professionalism, and values of the organisation. The project became an opportunity to refresh their brand in line with their digital presence, creating a modern and cohesive look that could inspire pride and strengthen connections with their community.
Working closely with the CSSA team, we refined the essentials of their brand — introducing a refreshed logo, an updated colour palette, strategic font selections, and cohesive photography supported by creative direction. To ensure consistency across every touchpoint, we also delivered a concise brand snapshot, providing clear guidelines for both print and digital applications. Importantly, our design work was integrated with the web developers’ process, embedding the refreshed identity directly into the new site for a seamless rollout.
The outcome is a revitalised brand identity that feels contemporary yet authentic to CSSA’s heritage. From the website through to everyday communications, the association now has a consistent, flexible, and professional system that not only reflects their mission and values but also positions them for long-term growth and success.
Project Overview
Rebrand and repositioning
Visual Identity
Business Cards
Stationery
Flyers
Posters
Social Media Graphics
Website Concepts
Illustrations