What does Handle Branding do?

Handle Branding is a Sydney-based strategic branding and design agency. We create meaningful brand experiences through strategy, identity, digital, and storytelling. We help organisations connect with the people they serve—visually, emotionally and purposefully.

Where are you based and do you work nationally?

We’re based in Sydney, but we work across Australia and internationally. Our collaborative model allows us to work remotely and in-person, depending on your needs.

What kind of clients do you work with?

We work with a broad mix of sectors:

• Government (local, state, federal)
  

• Health (NSW Health: WSLHD, SESLHD, SWSLHD)
  

• Education (University of Sydney, Fairfield High School, Toongabbie Christian College)
  

• Justice & Legal (Legal Aid NSW, LawAccess NSW)
  

• Infrastructure (Western Sydney Airport)
  

• Community & Cultural (ICE, Cumberland Council)
  

• Private & Not-for-Profit Organisations
  
  What’s your agency philosophy?

  We believe branding should open hearts and minds. It’s not just about aesthetics—it’s about emotional clarity, strategic direction, and design that resonates. We partner with purpose-led organisations and help translate their mission into brand experiences that connect and endure.
  

What services do you offer?

We offer a wide range of services, including:

Strategy & Positioning

• Brand Strategy & Architecture
  

• Purpose, Vision, Values Development
  

• Audience Mapping
  

• Naming & Taglines
  

• Internal & Stakeholder Engagement
  

Creative & Identity

• Logo Design & Visual Identity
  

• Typography, Colour, Graphic Language
  

• Brand Guidelines & Playbooks
  

• Campaign Creative (Digital, Print, Environmental)
  

Digital & Experience

• UX & UI Design
  

• Website Design
  

• Social & Email Assets
  

• Animation & Motion Graphics
  

Rollout & Support

• Wayfinding & Signage
  

• Presentations & Reports
  

• Event & Environmental Design
  

• Retained Design Services
  

• Copywriting & Tone of Voice
  

• Photography, Video, Art Direction
  

Are you an approved government vendor?

Yes. We are an approved creative supplier and have worked extensively with government and institutional bodies. This includes delivering under Purchase Orders, following government procurement protocols, and engaging with compliance processes (including SAP Ariba when needed).

Some of your government and institutional clients?

We’ve proudly worked with:

• NSW Health (WSLHD, SESLHD, SWSLHD)
  

• University of Sydney
  

• Western Sydney Airport
  

• Department of Justice (Legal Aid NSW, LawAccess NSW)
  

• Cumberland Council, Blacktown Council, City of Ryde
  

• Toongabbie Christian College, Fairfield High School
  

• IPWEA Australasia
  

Many of these projects include branding, public communications, campaign design, signage, education and awareness initiatives.

What does your creative process look like?

We work collaboratively and structure each project around your goals and stakeholders. A typical project includes:

1. Discovery – Research, interviews, immersion into your organisation
   

2. Strategy – Brand purpose, personality, positioning, audience
   

3. Creative Concepts – Initial brand or campaign direction
   

4. Feedback & Refinement – Iteration with your team/stakeholders
   

5. Finalisation – Assets, guidelines, templates delivered
   

6. Implementation Support – Optional ongoing rollout or retainer
   

Do you work with multiple stakeholders or boards?

Yes. We have extensive experience presenting to executives, government departments, boards and community leaders. We help manage approvals with transparency and clarity.

Can you help with just part of the process (e.g. identity only)?

Of course. We can enter at any stage—whether you're just looking for design rollout or you’re starting from zero and need full brand architecture and naming.

How long does a branding project take?

It depends on scope and responsiveness, but typically:

• Full brand project: 8–14 weeks
  

• Logo and identity only: 4–6 weeks
  

• Campaign or rollout materials: 2–4 weeks
  

• Express/urgent timelines: Available subject to availability
  

We provide clear schedules and deadlines at the start of every project.

Can you do urgent or fast-track work?

Yes. We often support urgent needs, particularly for health, government and internal campaign teams. Let us know your deadline and we’ll see what’s possible.

How do you price your services?

We tailor every quote based on:

• Project complexity
  

• Timeline
  

• Scope of deliverables
  

• Stakeholder and team involvement
  

• Technical needs (e.g. signage, animation, rollout)
  

We don’t offer cookie-cutter packages—we’ll work with you to scope a solution that fits your objectives and budget.

Do you offer fixed quotes?

Yes, we typically offer:

• Fixed project pricing
  

• Itemised pricing menus (to add/remove modules)
  

• Ongoing retainers for design support
  

• Time-based pricing for advisory or reactive work
  

We’ll always provide a written proposal before work begins.

Do you accept Purchase Orders (POs)?

Yes. We’re familiar with PO-based workflows, especially with councils, health districts, and universities.

What are your standard payment terms?

Our terms are:

• 30 days from invoice (unless otherwise arranged)
  

• Deposit upfront for larger projects or first-time engagements
  

• We are flexible and happy to align with your procurement needs.
  

Can you help us implement or roll out the brand?

Yes—we don’t just hand over a logo. We support everything from:

• Social media kits
  

• Website graphics
  

• Internal launch assets
  

• Templates (Word, PowerPoint, Canva, etc.)
  

• Signage, brochures, flyers
  

• Advertising rollouts
  

• Internal comms, stakeholder engagement
  

Do you offer ongoing design support?

Absolutely. We offer:

• Monthly retainers
  

• Design and campaign support
  

• Project-based mini engagements
  

This is ideal for clients who want to keep their brand consistent and well-executed across time.

What if I don’t know what I need yet?

No worries. Many of our clients start unsure—we’ll help unpack the brief, clarify your goals, and build the right solution together.

Can you work alongside our existing internal team or agency?

Yes. We regularly collaborate with internal marketing teams, comms departments, and other consultants. We can plug into your existing ecosystem and bring additional capability and creativity to the table.

Do you offer branding for startups or small projects?

Yes. We love working with startups and purpose-driven ventures. Whether it’s a naming job, a visual refresh, or a new idea in its infancy—we’re happy to discuss what’s possible for your scale and stage.

How do I start a project with Handle?

Simple. Reach out via:

• Email: hello@handlebranding.com.au
  

• Phone or video call: We’ll organise a discovery chat
  

• Contact form: handlebranding.com.au/contact
  

We’ll listen to your needs, recommend a path forward, and create a custom quote or proposal.

Do you respond to tenders and EOIs?

Yes. We’re experienced in RFTs, EOIs and panel registrations. Let us know what you need and we’ll provide credentials, case studies and a formal submission.

We know every client is different. Every project is unique. That’s why we listen carefully, design purposefully, and build lasting partnerships—not just one-off projects.

Whether you need a full rebrand, campaign rollout, or ongoing design support—we’re ready to help you bring your story to life.