
Opening hearts & minds™
FAQs
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What does Handle Branding do?
Handle Branding is a Sydney-based strategic branding and design agency. We create meaningful brand experiences through strategy, identity, digital, and storytelling. We help organisations connect with the people they serve—visually, emotionally and purposefully.
Where are you based and do you work nationally?
We’re based in Sydney, but we work across Australia and internationally. Our collaborative model allows us to work remotely and in-person, depending on your needs.
What kind of clients do you work with?
We work with a broad mix of sectors:
Government (local, state, federal)
Health (NSW Health: WSLHD, SESLHD, SWSLHD)
Education (University of Sydney, Fairfield High School, Toongabbie Christian College)
Justice & Legal (Legal Aid NSW, LawAccess NSW)
Infrastructure (Western Sydney Airport)
Community & Cultural (ICE, Cumberland Council)
Private & Not-for-Profit Organisations
What’s your agency philosophy?We believe branding should open hearts and minds. It’s not just about aesthetics—it’s about emotional clarity, strategic direction, and design that resonates. We partner with purpose-led organisations and help translate their mission into brand experiences that connect and endure.
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What services do you offer?
We offer a wide range of services, including:
Strategy & Positioning
Brand Strategy & Architecture
Purpose, Vision, Values Development
Audience Mapping
Naming & Taglines
Internal & Stakeholder Engagement
Creative & Identity
Logo Design & Visual Identity
Typography, Colour, Graphic Language
Brand Guidelines & Playbooks
Campaign Creative (Digital, Print, Environmental)
Digital & Experience
UX & UI Design
Website Design
Social & Email Assets
Animation & Motion Graphics
Rollout & Support
Wayfinding & Signage
Presentations & Reports
Event & Environmental Design
Retained Design Services
Copywriting & Tone of Voice
Photography, Video, Art Direction
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Are you an approved government vendor?
Yes. We are an approved creative supplier and have worked extensively with government and institutional bodies. This includes delivering under Purchase Orders, following government procurement protocols, and engaging with compliance processes (including SAP Ariba when needed).
Some of your government and institutional clients?
We’ve proudly worked with:
NSW Health (WSLHD, SESLHD, SWSLHD)
University of Sydney
Western Sydney Airport
Department of Justice (Legal Aid NSW, LawAccess NSW)
Cumberland Council, Blacktown Council, City of Ryde
Toongabbie Christian College, Fairfield High School
IPWEA Australasia
Many of these projects include branding, public communications, campaign design, signage, education and awareness initiatives.
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What does your creative process look like?
We work collaboratively and structure each project around your goals and stakeholders. A typical project includes:
Discovery – Research, interviews, immersion into your organisation
Strategy – Brand purpose, personality, positioning, audience
Creative Concepts – Initial brand or campaign direction
Feedback & Refinement – Iteration with your team/stakeholders
Finalisation – Assets, guidelines, templates delivered
Implementation Support – Optional ongoing rollout or retainer
Do you work with multiple stakeholders or boards?
Yes. We have extensive experience presenting to executives, government departments, boards and community leaders. We help manage approvals with transparency and clarity.
Can you help with just part of the process (e.g. identity only)?
Of course. We can enter at any stage—whether you're just looking for design rollout or you’re starting from zero and need full brand architecture and naming.
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How long does a branding project take?
It depends on scope and responsiveness, but typically:
Full brand project: 8–14 weeks
Logo and identity only: 4–6 weeks
Campaign or rollout materials: 2–4 weeks
Express/urgent timelines: Available subject to availability
We provide clear schedules and deadlines at the start of every project.
Can you do urgent or fast-track work?
Yes. We often support urgent needs, particularly for health, government and internal campaign teams. Let us know your deadline and we’ll see what’s possible.
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How do you price your services?
We tailor every quote based on:
Project complexity
Timeline
Scope of deliverables
Stakeholder and team involvement
Technical needs (e.g. signage, animation, rollout)
We don’t offer cookie-cutter packages—we’ll work with you to scope a solution that fits your objectives and budget.
Do you offer fixed quotes?
Yes, we typically offer:
Fixed project pricing
Itemised pricing menus (to add/remove modules)
Ongoing retainers for design support
Time-based pricing for advisory or reactive work
We’ll always provide a written proposal before work begins.
Do you accept Purchase Orders (POs)?
Yes. We’re familiar with PO-based workflows, especially with councils, health districts, and universities.
What are your standard payment terms?
Our terms are:
30 days from invoice (unless otherwise arranged)
Deposit upfront for larger projects or first-time engagements
We are flexible and happy to align with your procurement needs.
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Can you help us implement or roll out the brand?
Yes—we don’t just hand over a logo. We support everything from:
Social media kits
Website graphics
Internal launch assets
Templates (Word, PowerPoint, Canva, etc.)
Signage, brochures, flyers
Advertising rollouts
Internal comms, stakeholder engagement
Do you offer ongoing design support?
Absolutely. We offer:
Monthly retainers
Design and campaign support
Project-based mini engagements
This is ideal for clients who want to keep their brand consistent and well-executed across time.
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What if I don’t know what I need yet?
No worries. Many of our clients start unsure—we’ll help unpack the brief, clarify your goals, and build the right solution together.
Can you work alongside our existing internal team or agency?
Yes. We regularly collaborate with internal marketing teams, comms departments, and other consultants. We can plug into your existing ecosystem and bring additional capability and creativity to the table.
Do you offer branding for startups or small projects?
Yes. We love working with startups and purpose-driven ventures. Whether it’s a naming job, a visual refresh, or a new idea in its infancy—we’re happy to discuss what’s possible for your scale and stage.
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How do I start a project with Handle?
Simple. Reach out via:
Email: hello@handlebranding.com.au
Phone or video call: We’ll organise a discovery chat
Contact form: handlebranding.com.au/contact
We’ll listen to your needs, recommend a path forward, and create a custom quote or proposal.
Do you respond to tenders and EOIs?
Yes. We’re experienced in RFTs, EOIs and panel registrations. Let us know what you need and we’ll provide credentials, case studies and a formal submission.
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We know every client is different. Every project is unique. That’s why we listen carefully, design purposefully, and build lasting partnerships—not just one-off projects.
Whether you need a full rebrand, campaign rollout, or ongoing design support—we’re ready to help you bring your story to life.