Keeping consistent with Brand Guidelines

Brand Guidelines are essential in keeping your brand’s identity strong, memorable, and effective across every future application. As part of our branding process, we create a documented set of guidelines that give your organisation the tools to manage, apply, and grow your brand with confidence.

At Handle we believe brand guidelines are more than just rules for logo placement. They are a framework that ensures your brand is not only consistent but also adaptable, helping you maintain recognition while evolving to meet new challenges. That way you can be rest assured your brand will be developed into a powerful identity that will be noticed, talked about and remembered.

What Our Brand Guidelines Cover

Our guidelines are tailored to your organisation’s needs but typically include:

• Brand foundations — values, tone of voice, and tagline.

• Logo usage — correct application, minimum sizing, and clear space requirements.

• Typography — recommended fonts for print, digital, and internal use.

• Colour palette — primary and secondary colours with accessibility ratios.

• Visual assets — supporting graphics, patterns, illustrations, and iconography.

• Photography style — imagery rules, mood, and usage examples.

• Applications — stationery, signage, livery, email signatures, social media, web, and templates.

Why Guidelines Matter

• Consistency builds recognition: A unified look and feel ensures your brand is always recognisable.

• Empower your team: With clear instructions, staff and suppliers can apply the brand correctly without guesswork.

• Future-proofing: Guidelines protect your brand investment as it grows, evolves, and is applied across new platforms and projects.

• Efficiency: Reduce costly errors and rework by providing designers, printers, and digital teams with a single source of truth, help guide internal teams and teach external parties on preferences from colour codes to what logo to use.

Handle’s Approach

We don’t just create a PDF and walk away. Our brand guidelines are designed to be practical, accessible, and ready for real-world application. To support this, we often pair them with brand toolkits including templates for Word, PowerPoint, Canva, or Adobe. Along with this our rollout packages give your team everything they need to put the brand into action immediately.

And while we’re always here for ongoing support, updates, and refinements as your brand evolves, it’s important to note that we don’t create “editable brand guides”. Editable files at this level often undermine the integrity of your brand, leading to inconsistency and errors. Instead, we create guidelines that are clear, robust, and reliable, so your brand is always applied the right way and at the right level.