Our Services

Branding & Identity

Build a Brand That Lasts

Your brand is more than a logo it’s how people recognise, trust, and engage with your organisation. At Handle Branding, we specialise in creating brands that are clear, human, and built to evolve. We partner with organisations, institutions, councils, health districts, education providers, and associations to craft brand strategies and visual systems that work across every channel from signage to campaigns, digital, and print.

Our Approach to Branding

Strategy Comes First
We begin with discovery — listening to stakeholders, staff, and audiences. Through workshops, surveys, and research, we define your brand’s positioning, values, and promise. This foundation ensures every creative decision has strategic intent.

Visual Identity Design
Our designers translate strategy into striking visual systems. Logos, typography, colour palettes, imagery and tone are developed to reflect your purpose and resonate with your audience.

Brand Guidelines & Toolkits
Consistency builds recognition. We produce comprehensive guidelines so your brand is applied consistently across signage, digital platforms, reports, and events.

Brand Rollout & Training
We don’t just deliver files we support implementation. From launch campaigns to internal training, we help your people adopt and champion the new brand.

Why Work With Handle Branding?

  • Sector expertise: Over 10+ years in business working with councils, health districts, and educational institutions.

  • End-to-end service: From research to rollout.

  • Human-centred: We balance creativity with accessibility and inclusivity.

FAQs

  • Most projects run between 4–8 weeks depending on research depth and approvals. However this is subject to the project, once we have ironed out the basics we will have a better idea on the timing, budget and resources required.

  • Typically: logo suite, guidelines, templates, and brand toolkit assets with some full rollouts. We can also create Canva templates, Microsoft Templates, Socials, Guides and Websites.

  • Yes — we often evolve brands in what we call a “brand evolution” this is for brands with current equity looking to keep fresh while respecting existing equity and brand recall.

Various printed marketing materials, including brochures and brand guidelines, for Rockcote, a company that offers colored renders and painted finishes. The materials feature logo variations, color palettes, product images, and real estate projects.
Two people working on a graphic design project at a desk, with a large monitor displaying images of eco-friendly shopping bags and labels.
A woman and two young girls sitting on a bench outdoors, smiling and laughing while engaging in conversation.
A presentation slide deck for OLMC Parramatta featuring blue-themed slides, including logos, photos of students and staff, and graphics related to branding and design elements.
Collection of printed documents and graphics related to NSW Government health and branding, including color palettes, photography guides, infographics, and sample pages, laid out on a gray surface.
Two colorful vertical banners with the words "Innovate, Create, Educate" at the Westmead Health Precinct, featuring illustrations of dragonflies, against a blue sky background.

Looking to create or evolve your brand?