Furniture One
Guiding customers with purpose, from entry to experience.
Furniture One is a respected national cooperative with strong roots in both regional and metropolitan markets. Within this network, Sansoms Furniture One has grown from a single store in Batemans Bay to four thriving locations along the NSW South Coast, building a reputation for quality, service, and community connection.
Handle Branding was engaged to evolve Sansoms’ retail and marketing presence from in-store signage and customer journey strategies through to vehicle branding whilst creating a scalable system to serve both Sansoms and the wider Furniture One Group.
We began with a clear brand and communication framework to balance Sansoms’ identity with the overarching Furniture One brand, ensuring consistency across print, POS, digital, and advertising.
From there, we addressed store visibility and wayfinding, recommending a revitalised frontage, stronger corner signage, branded entry points, and seasonal signage templates for year-round consistency. Inside, we introduced a layered signage system that guided customers through the showroom with seasonal visuals, clear category markers, and refined pricing details.
Finally, we extended Sansoms’ presence with vehicle branding, turning delivery trucks and vans into high impact mobile advertising, boosting visibility across the community and at customers’ doorsteps.
Through this partnership, Sansoms Furniture One has achieved far greater storefront visibility, ensuring the brand is instantly recognisable to potential customers. Inside, a refreshed navigation and promotional system now brings clarity and excitement, guiding visitors naturally through each department while supporting stronger sales. Outside, the delivery fleet has been transformed into high-impact mobile advertising, while the broader branding framework provides a scalable strategy that can be rolled out across all Sansoms stores with assets adaptable for the wider Furniture One Group.
Handle Branding’s collaboration with Sansoms Furniture One shows how thoughtful brand evolution can elevate a trusted retailer into a modern, customer-focused experience. By uniting strategic clarity with creative signage systems and consistent touchpoints, we’ve helped Sansoms strengthen its position in the market and set a new benchmark for the Furniture One network.
Project Overview
• External Signage and Location Markers
• Internal Signage and Wayfinding
• Customer Journey Flow Diagrams
• Sales, POS, and Display Walls
• Posters, Sales Ticketing
• Flyers, Brochures
• Social Media
• Vechile Branding
• Merchandise
• Advertising
Client
Furniture One Sansoms
Completed 2024-2025