Top 7 Branding Ideas For Small Business
It doesn’t matter how small your business is, or how large your brand is. What matters most is if you are distinct, attractive and memorable.
Researching your target and determining your brand positioning helps your brand to stand out and appear relevant to prospective customers.
A small budget is not a limitation to the extent of growth of small business. There are diverse methods of developing links and reputation. Below are some tips to put into consideration when building your company and branding.
Top 7 branding Ideas to help get you started
1. Identify the identity of your brand
Try to discover your brand identity and personalty. Not only does brand identity include the logo and its colour as well as the tagline, but also company's mission and vision, values, tone of voice, personalty and even down to the customer interactions.
As a small business owner, you may have thought about what you want to be identified with. However, you have to first discover your identity as a brand. Also, you need to concentrate on your mission for business and your impact on the industry.
Similarly, you need to know your target audience and learn what customers look out for in your merchandise or service. Another point of focus of several brands is their visuals which constitutes their websites and logos.
2. Improve and Impact your community
Impacting your company’s community helps to effectively develop and expand your brand awareness just like Facebook. Once your brand is trusted by the influence of your community, it will look as though you only focus on your customers, which is what they seek in a dependable brand.
Making use of social media can serve as an important tool for focusing on online communities. Online communities such as Facebook, Twitter and Instagram generate large traffic daily and engaging the communities creates a better awareness of your brand. Nevertheless, making use of offline communities is also important such as word of mouth referrals.
3. Create and own an ageless brand logo
Branding small businesses is beyond just having a special name. There is need for an intriguing logo that clearly explains what the company is all about to a customer.
Apple's logo, which illustrates an apple with a bite in it, creates a sense of innovation when seen by people. Different logos work for different brands and this depends on the company.
Some important tips to be considered for a successful design are:
• A picture is worth a thousand words
• Be precise
• Color is important
• Keep things simple, minimal is in and or give it the KISS. Keep It Simple Silly!
4. Make and Keep to your brand’s promise
Keeping to promises is an effective way to preserve clients interaction. Your brand becomes unreliable when you make promises and fail to fulfil them and there is possibly a spread of your unreliability.
Fulfilling all promises makes customers happy and then using them as source of referrals becomes easy which in turn helps to expand brand awareness.
5. Empower and support your clients
The empowerment of customers is another important strategy for business branding and it helps to strengthen the bond between brands and customers. These people can then help in propagating your brand across their several media.
Offering channels and avenues through which customers can share their needs and wants as well as them helping to grow your brand increases their confidence in the choices and connections they make.
Once a customer sees that a company is helping with their success, they will in turn help the company to achieve their goals.
6. Create a well-designed website
With websites, your brand identity is reinforced and you have chances of meeting more potential customers. There are lots of individuals and companies that help small businesses to build their websites at affordable rates.
Potential customers tend to get more information about your business from your website. Having a well-patterned websites helps clients to purchase goods at their conveniences and in turn helps generate more income.
It is pertinent to ensure easy navigation of your website. It requires about 50 milliseconds for an individual to interpret the visuals of a website. Hence, there should be a concurrence between the visuals and style of your brand. A good design ensure customers make a click before leaving.
#7: Always be consistent
Confusion sets in when small businesses send out several messages with the mindset that different people are viewing the content, whereas non talks about the brand message.
Coherence of the name, logo, type and good worth of the goods allows customers to be acquainted with and confide in your brand. This ultimately increases the brand revenue by about 33% and even above.
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If you are thinking now is the time and to invest in your brand, products or packaging, to adapt, go digital or even re-brand your business contact us to see how Handle Branding can help you.
