A refresh, evolution or rebrand?
What’s the best your business needs?
The best way to tell whether or not your brand has fallen off track or when the goals of your company are no more within focus is when your brand isn't up-to-date. Well, our goal is to be a platform where companies can realign their way towards building a refreshed strategy and reliable brand identity. With this, we believe that we can help you to deliver nothing less than the best to your audience. Interestingly, there is also that unique spot where your brand’s creative, commercial possibilities and purpose can meet. And guess what? That’s exactly where and what we are ready to help achieve!
Refresh
It doesn't matter how weird the services of your company may be (say, selling lollipops for dogs), all you need is a dependable visual background that showcases what you are offering and so attracting clients to you.
You may have already built a brand with some unique colours, and a name written with a special typeface with a funky wordmark or logo, which are all working perfectly for you, but still needs one or two touches like a facelift. If that’s your case, never bother because can help you reassemble all these ingredients and come up with a jaw-dropping and captivating brand for you.
As a matter of fact, the goal of a refresh on your brand is to make it multi-layered and whole without losing any striking element that makes it stand out. So, in case you have a brand logo that is out of vogue or possibly looking like it is meant for the 70s, it is most likely that it needs a few touches to give it a face-lift with some copywriting, imagery and even collateral.
Evolution
If your brand is feeling old and tired, a revolution or evolution is the best way to go. While doing this, we'll pay more attention to the fundamental parts of your brand by carrying out a brand audit where we can further identify the issues, and then we can start tackling concerns identified through workshops and research.
A solid foundation for your branding strategy can seamlessly outshine any form of inconsistence’s as well as leveraging new prospects. Also, with our strategy, new directions such as;
1. New creatives to establish your niche while leveraging on your brand
2. Refined target audiences to increase customer engagement
3. A new business or brand tagline for your company can be revealed.
Once our strategies are completed, we use these as a roadmap and overlay our creative ideas, applications, and designs to visualize and evolve your brand.
Rebrand
Once you sense that you are gradually outgrowing your brand, the next thing that can help your business to expand and move on to the next level is simply taking the plunge and rebrand.
However, before carrying out a major rebrand on your business, the first thing we will do is to get into the nitty-gritty of your business where we can locate loopholes that needs to be closed as well as some walls that need to be pulled down. Also, while working on that we consider your sub-brands, franchise or offerings (in case you have any), and then we create a conducive space for each of these structures to grow to their full potential.
So, once your house is fully ready to be occupied, our team will carry out their due diligence in ensuring that only the right individuals occupy your house through the right channel.
Remember, it doesn’t matter whether your house is a collection of brands such as Unilever, Lipton, or even Dove or maybe it is a branded structure, our rebranding will take into consideration all the aspects of your brand.
We’ve got various strategies to handle the task of changing a brand, and all that matters the most is the location of your business. Perhaps you have been bothered about questions such as;
a. Does my brand give a true reflection of the scale of my business?
b. Is my brand still reflecting where and how I started but not showing where I am today?
c. What message is my brand sending across to people? Does it make people feel that we are a multinational venture when we are a brick and mortar venture?
If you are worried about all of these, sure, your worries are worth it because most businesses out there that have been operating for a very long time without taking the time to check if their brand is still a reflection of what they stand for. Sure, we've seen a couple of such instances, and wouldn't want that to be the case with you.
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If you are thinking now is the time and to invest in your brand, products or packaging, to adapt, go digital or even produce a printed magazine contact us to see how Handle Branding can help you.
