WESTMEAD HEALTH PRECINCT
BRANDING AUSTRALIA’S LARGEST HEALTH CARE PRECINCT
A world-class innovation precinct in health and education
Handle Branding was proud to contribute to the identity and positioning of the Westmead Health Precinct, one of Australia’s leading health, education, and research hubs. Bringing together world-class hospitals, universities, research institutes, and industry partners, the precinct required a brand that reflected both its scale and its human impact.
Our approach was grounded in clarity and collaboration translating the precinct’s complexity into a visual and narrative identity that is approachable, professional, and future-focused. We developed a suite of brand elements including a cohesive logo system, colour palette, typography, and supporting communications collateral designed to unify multiple stakeholders under one recognisable identity.
The brand narrative centres on connection: between clinicians and patients, researchers and discoveries, educators and students, and industry and innovation. By balancing bold, modern design with warmth and accessibility, the brand positions Westmead Health Precinct as a catalyst for collaboration and a symbol of health leadership in Western Sydney and beyond.
This project demonstrates our ability to deliver branding solutions in complex, multi-stakeholder environments, creating not just a visual identity but a strategic platform that builds recognition, trust, and pride.
The core of our strategy focused on forging a distinctive identity that exemplified cutting-edge healthcare, pioneering research, and excellence in education. We developed a brand tone that resonated with audiences worldwide - inclusive, empathetic, and authoritative, positioning the precinct as a hub of knowledge and expertise.
The impact of our branding journey extended beyond the precinct itself. 'The Westmead Precinct' garnered recognition and respect on an international level, solidifying its reputation as a world-class destination. Thought leadership initiatives further amplified its influence, while a focus on user experience enhanced the overall perception of the precinct.
We are proud to have led this transformative branding endeavor, representing the collective strength of 'The Westmead Precinct' and shaping the future of healthcare and education in Australia. Through our collaborative efforts, we've positioned this precinct as a beacon of innovation and progress in the healthcare landscape.
Project Overview
Visual & Creative Direction
(to be applied in line with NSW Gov Guides)
Typography
Branding & Marketing
A4 Flyers & Brochures
Social Media, Email Graphic
Photography Direction
Poster Design
Advertising and Signage
Client
NSW Health
Westmead Health Precinct