ROCKCOTE

Finishes that Inspire.

For more than 40 years, ROCKCOTE has been one of Australia’s most trusted names in architectural coatings, supplying Cement and Coloured Render, Textures, Paint, and Natural Materials for both residential and commercial projects. Known for its craftsmanship and innovation, the brand has earned a loyal following among builders, architects, and homeowners alike.

Seeking to elevate its presence and pivot towards new opportunities, ROCKCOTE engaged Handle Branding to refresh its identity and reimagine how the brand connects with audiences. Our initial scope focused on developing a contemporary look and feel to unify marketing materials and strengthen brand recognition across touchpoints.

This collaboration quickly grew into an ongoing partnership as ROCKCOTE expanded into new markets and product categories. Handle continues to support the brand with strategic creative direction, campaign design, and consistent brand application whilst ensuring the identity reflects both its legacy and its forward momentum.

The result is a revitalised brand system that honours ROCKCOTE’s heritage while positioning it as a bold, innovative leader in the building and construction sector.