Handle Branding partnered with Davco to bring the Easy Grout brand to life across packaging, marketing, and campaign activations. What began as a brief to design a packaging concept quickly evolved into a full-scale brand and communications project, with Handle leading the identity, packaging, and integrated campaign rollout.

The packaging was the foundation—designed to cut through a category saturated with blue tones by using a striking red, white, and black palette. This bold contrast gave Easy Grout immediate shelf presence and ensured it became instantly recognisable to trade and consumer audiences alike.

Following the success of the packaging, Davco engaged Handle to develop a marketing campaign that would reinforce Easy Grout’s standout positioning. The result was the campaign line “There is no doubt with Easy Grout”—a simple, confident message that anchored the brand story and guided the creative direction for print, digital, and in-store applications.

Working to tight timelines, Handle managed the process end-to-end, from concept development to the delivery of packaging, campaign assets, and supporting collateral. The outcome was a cohesive, high-impact brand experience that exceeded client expectations and established Easy Grout as a leader in its market segment.