Minimalism is all about having control over design, eliminating excessive design elements, and sustaining only the important ones.

With lots of brands around us today one may need to ask where the ideas of these brands actually came from, have a read of our top favorites.

One major mistake that companies make is treating social media like a megaphone, rather than a telephone.

I used to work in events, it taught me many things. Teamwork, quick turnarounds, working with people and about the audience.

While at the supermarket, imagine receiving a call to urgently return home with a bucket of ice cream that is of decent quality.

With brand loyalty declining for the third year in a row, building a solid customer base is more important than ever.

The way physical products are designed is essential in marketing and brand strategy.

Every business and its brand can be either of the two. Some have an image that fits in for decades, while others seem hopelessly tired and outdated.

You’re a start up with no brand. What next? This is the ultimate start-up conundrum.

Content flows to where people want to read it. Some content is better online, some better in print.

The importance of having a good supplier not only eases your mind but also has a roll on affect to that of your clients, with them now being able to see you as a reliable source.

Poster design needs to convey information and at the same time be appealing to the aesthetic tastes of your target market and audience.