What makes for a good poster design

Jun 20

Poster design needs to convey information and at the same time be appealing to the aesthetic tastes of your target market and audience. But how do you start and what do you have to bear in mind? Typography, Colour, Shapes, Heirarchy of information and more is what we look at when we sit down to begin designing posters.

What makes for a good poster design

Find a focus & Make an impact
Make an impact
Be consistent with details
Choose references carefully
Have fun, but be tight on the details
Balance the composition
Balance type and images - but sometimes go crazy!
Mix up your typography
Spend a day with it
Theme = composition
Further reading

In an age with so much design talk centering around websites and apps, the art of poster design is often an afterthought. Poster design can be fun and give you plenty of room to stretch your design muscles.

Posters can work in a variety of ways for almost any project. They are a great form of promotion and can help expose the masses to your personal, business or client message.

Looking to create some an eye catching campaign or design series of posters. Contact Handle Branding Sydney for further information.

Further Reading

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Michael Schepis

Michael Schepis is an Australian graphic designer based in Sydney NSW. Specialising in branding and identity, Mike approaches corporate design without a corporate mindset, working confidently across large-scale identity systems with the attention to detail of a boutique designer. In early 2015 he cofounded the Sydney design studio Handle Branding with the aim to apply the strategic mindset, output and thorough processes of a big agency to small business. Michael continues to run Handle from their Western Sydney based studio. Michael has been involved actively with the creative community was Australia's Behance Ambassador, won international and national awards with his work has been featured across online and in print.

https://handlebranding.com

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