Sydney Health Partners
Translating Research into better health outcomes.
A cohesive identity connecting research, collaboration and better healthcare. Handle Branding partnered with Sydney Health Partners to evolve its visual identity, clarify its brand hierarchy and establish a consistent approach across print and digital communications.
Bringing together health services, university researchers and medical research institutes, Sydney Health Partners helps translate research into better healthcare. Its refreshed brand needed to reflect this collaborative purpose while giving its team practical tools for everyday communication. The project focused on a considered evolution of the existing identity, retaining recognition while introducing a more contemporary visual language.
Handle refined the logo, colour palette, typography and imagery, supported by flexible graphic elements that could work across presentations, publications, marketing materials and digital channels. People-focused imagery highlighted collaboration and connection across the partnership.
A clearer brand hierarchy brought programs and Clinical Academic Groups together under the Sydney Health Partners identity, establishing a consistent relationship between the organisation and its initiatives.
Handle developed the initial creative direction for the website, demonstrating how the refreshed identity could translate into a cohesive digital experience. The direction brought together colour, typography, imagery and supporting graphics, providing a visual foundation for the website provider to carry through into detailed design and development.
The identity was supported by comprehensive brand guidelines and a coordinated suite of communications assets. Deliverables included logo variations, program and Clinical Academic Group lockups, Word and PowerPoint templates, email and newsletter assets, editable Canva templates, stationery, banners and promotional collateral. Together, these resources established a consistent visual framework and equipped the Sydney Health Partners team to apply the brand across its communications.
Project Overview
· Brand evolution
· Brand architecture
· Visual identity
· Brand guidelines
· Website creative direction
· Communications templates
· Print and digital collateral
Client
Sydney Health Partners
Completed 2025
https://sydneyhealthpartners.org.au