Better West

NSW Health - Western Sydney Local Health District (WSLHD)

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Initiative for a better west

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Western Sydney Local Health District (WSLHD) is a major provider of health care to the Western Sydney population. Our community is the most ethnically and culturally diverse of NSW.

With an ever growing community and hospital the WSLHD have created the brand "Better West" which focuses on the Strategic Initiatives that the Hospital are undertaking and is a core internal resource.

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Securing modern health care for Western Sydney.

WSLHD’s vision is to be a trusted partner with our community, delivering modern, cutting edge health care to make Western Sydney the healthiest place to live in NSW. The WSLHD provides a modern health care to help Western Sydney become the healthiest community in Australia. They deliver modern healthcare to the people of Western Sydney and beyond. Western Sydney Local Health District (WSLHD) provides a vast and complex range of healthcare to around 1 million residents and many more, both across the state and internationally.

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Our creative team developed the new branding showcasing their strategic initiatives. The typography, graphics and photography lend themselves to modern visual systems that reference their initiatives and a new exciting website.

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Project Overview

Visual Identity
Brand Hierarchy Strategy
Icons and Supporting Graphics
Image and brand development
Advertising recommendations
Responsive Website Interface Design