Making an impact

 

Poster design needs to convey information and at the same time be appealing to the aesthetic tastes of your target market and audience. But how do you start and what do you have to bear in mind? Typography, Colour, Shapes, Heirarchy of information and more is what we look at when we sit down to begin designing posters.

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What makes for a good poster design

  • Find a focus & Make an impact
  • Make an impact
  • Be consistent with details
  • Choose references carefully
  • Have fun, but be tight on the details
  • Balance the composition
  • Balance type and images - but sometimes go crazy!
  • Mix up your typography
  • Spend a day with it
  • Theme = composition
  • Further reading

In an age with so much design talk centering around websites and apps, the art of poster design is often an afterthought. Poster design can be fun and give you plenty of room to stretch your design muscles.

Posters can work in a variety of ways for almost any project. They are a great form of promotion and can help expose the masses to your personal, business or client message.