Institute of Public Works Australasia
A fresh look
The Institute of Public Works Australasia (IPWEA) were looking for a new agency with a fresh approach and chose Handle Branding to relook over their internal documents and branding collateral.
With a range of ideas and inspiration Handle approached the job with a new and exciting take. Turning heavy content into easily digestible information that looks modern and energised.
Their logo was inspiration for using angles throughout the layouts, re-drawing tables, infographics and graphs. This technical guide now serves as a new format for a range of further material.
To maintain Brand Integrity
Create and design layouts and creative spreads
Unify imagery using grayscaled approach
Create a visual fabric that can be used across future brochures