Illawarra Health Precinct
Placing health at the forefront
The Illawarra International Health Precinct is a development spanning over 8 stages. It will be the biggest private hospital and health precinct in NSW. The vision is to develop a major Private Tertiary Referral Teaching Hospital and Health Care Precinct to service the growing regional population of the Illawarra and South Coast of NSW.
The Precinct will provide a high quality medical resource, facilitating education and research of national and international standards.
Handle Branding was approached to rebrand the current identity taking into consideration the weight of the project.
The marketing focus was highlighting all the benefits that this new health precinct was bringing to the Illawarra. The overall strategy tied back to the visual cues which inspired the logo.
The Illawarra steps onto the world stage placing health at the forefront
The colour palette references the unique south coast position. The icon references its international presence, education and research, history and place, health and the future. Each point represents 8 main stages and together form the health precinct. The photography lends itself to the people, place and community.
Funding and Tender Documents
Advertising and Marketing