The concept of minimalism


Minimalism is all about having control over design, eliminating excessive design elements, and sustaining only the important ones, which in turn will attract customers making them desire for more. This is a tradition that has evolved and is getting more popular in every industry presently.

There are various components to look at for whenever it concerns developing a minimalist product, brand or service. These include;


The physical appearance of a product or service is the most important and most conspicuous elements when it concerns consumers and brand. A minimalist product design needs an accurately thought and thorough procedure, making use of lesser elements for the purpose of getting a maximum effect. It is very necessary that detail should be the number one factor whenever you are making a decision on what should be part of the visual appearance of your minimalist products.

For the purpose of getting the ideal minimalist product or service appearance, a basic design that focuses on the color scheme, balance, and typography should be in place, this will help in making a brand to be really minimal. Normally, minimalism works, as it eliminates all the irrelevant detail which gets added during the product or service design stage. The main purpose of having an attractive visual appearance of a product or service is to attract customers or consumers even when don't need the product. Furthermore, consumers' loyalty can be quickly achieved with a minimal design, as it helps the consumer to be able to pick out the product from a bunch of other products.


For good sales to occur, consumers need to connect with the product. Such a connection can only occur when the design or aesthetics of the product matches the cravings of the consumer.

 Minimalism is a design pattern that depicts quality and luxury without undermining the function of a product. A well designed minimal product places emphasis on the core elements of a service or products. Some of these elements are the type, functions, and general designs.

In this era of technological advancements, it is easy to access large volumes of data within a short period of time. However, it is a pleasant or emotional thing when the customer is kept in suspense as regards what the design of the product should look like. This arouses customers' curiosity, making the product more memorable, leading to more customers more sales and more profit.


Minimal design helps a brand to stay consistent. Typography, logos, and colors should stay the same as the brand or product develops. The marketing output and the voice tone of a brand should also stay constant. By so doing, brands could get a rigid brand presence and be famous for a service or product style which consumers have been anticipating. A major example is the Apple Company; this brand uses the minimalist strategy. From all their products to the designs they use across marketing and services, minimalism is a pattern they have sustained and continuously achieved success and fame. Customers are always wanting the latest Apple products, this is because they have been able to gain consumers trust from their previous products, and these consumers believe a new product from them will have more advanced features compared to their previous products.

When minimalism is accurately carried out it brings about great success, so below are some finishing factors to consider:

Less is always more

Only make use of the relevant components for whatsoever it is you want consumers to know about while making your product design and marketing it.

Space and color

Do not hesitate to use space and color. Colors should be selected for complementing each other, whilst space should be effectively used.


The minimalist product design focuses on having a product or service communicated properly. Thus make typography a core factor in the product design process. The product should be easy to read and identify.

If you are thinking the time has come for a re-brand or relaunch of your business. We would be more than happy to discuss with you how we can meet your needs to support your business growth and stability. Click here to contact Handle Branding for further information.